The objective for this project was to create a full campaign concerning the Israeli behavior.

This campaign was came up to show the Israel’s “fake lockdown”. People have realized the government doesn’t care whether they comply with health restrictions or not, and while many have found ways of tricking the system and using back doors to conduct business as usual, we will all pay the price in the end.

The message is delivered with humor, by using colorful images, funny copies and also the campaign slogen, to create an impact.

This project was made using Adobe Ai & Ps.