I came up with the idea of the “Little Snail” brand, following the Israeli schoolgirls’ “shorts rebellion”, who fought for the right to come to school wearing shorts. As a mother for a 4 years old daughter, I’ve notice that kids clothing are divided so starkly into “boys” vs. “girls” colors, themes, and styles, and that sends a limited message about what they are supposed to like and who they are supposed to be.